Buyout firms play TAG with £150m travel agent to the stars | BusinessNews
A pack of leading private equity firms are circling TAG, a travel agent which organizes the itineraries of pop stars such as Lady Gaga and Rihanna.
Sky News understands that ECI Partners and Livingbridge are among the suitors pursuing the company.
The auction, which is being run by bankers at Rothschild, is now in its second round.
Equistone, another prominent private equity firm, has also reportedly tabled an offer.
Formerly known as The Appointment Group, TAG has become a favorite choice for celebrities making travel arrangements for themselves and their entourages.
The company was founded by John Gianquitto and Maurice